Southern Brave is committed to protecting your personal data and respecting your privacy rights. This privacy notice sets out the purposes and lawful bases on which any personal data we collect from you, or that you provide to us, will be processed by us.
Southern Brave is the men’s and women’s franchise representing the south coast in The Hundred competition, operated under the Utilita Bowl group of companies. This notice covers our website, ticketing, merchandise sales, loyalty programme and main marketing activities. It should be read alongside the privacy information provided by The England and Wales Cricket Board (ECB) in relation to The Hundred, where The Hundred portal is used.
Who we are
Southern Brave is operated by Southern Brave Limited (“Southern Brave”, “us”, “we”, “our”), a company registered in England and Wales with its registered office at Botley Road, West End, Southampton, Hampshire, SO30 3XH. Southern Brave sits within the RB Sports & Leisure Holdings group, which also operates Utilita Bowl, Hampshire Cricket and Hilton Hotel Utilita Bowl, Southampton.
Southern Brave is operated in partnership with the England and Wales Cricket Board (ECB), which runs The Hundred competition. The ECB operates a central Hundred ticketing and digital platform (“The Hundred portal”) which we use alongside our own Utilita Bowl ticketing system to sell Southern Brave tickets, hospitality and related products. The relationship between Southern Brave and the ECB in respect of The Hundred portal is set out further below under ‘Sharing your personal data’.
What we do
We are the south coast franchise in The Hundred, based at Utilita Bowl in Southampton. We sell tickets, hospitality, merchandise and related Hundred products, operate a loyalty programme and run marketing activity to promote Southern Brave fixtures and the wider Hundred competition.
Controller
Unless we notify you otherwise, Southern Brave Limited is the controller of the personal data we process about you. Where personal data is collected through The Hundred portal, the ECB is the controller of that data and Southern Brave receives it as a recipient under a data sharing arrangement (see ‘Sharing your personal data’ below).
Who this privacy notice applies to
This privacy notice applies to you if:
- You visit the Southern Brave pages of our website
- You enquire about or purchase Southern Brave tickets, hospitality, merchandise or other Hundred-related products
- You sign up to receive newsletters or other promotional communications from Southern Brave
- You join the Southern Brave loyalty programme
- You attend a Southern Brave fixture at Utilita Bowl
Southern Brave respects your privacy and is committed to protecting personal information.
What personal data is
‘Personal data’ means any information from which someone can be identified, either directly or indirectly. For example, you can be identified by your name or an online identifier.
Personal Data We Collect
• Name, email address, telephone number
• Billing and shipping addresses
• Order history and transaction details
• Device information, browser information and IP address
• Marketing preferences
How We Use Information
• Process and fulfil orders
• Arrange delivery and tracking
• Provide customer support
• Improve website performance and user experience
• Send service-related communications
• Send marketing communications where consent has been provided
• Detect fraud and maintain security
Data Sharing
We may share data with our ecommerce platform provider, payment solutions provider, our delivery services provider, analytics providers, hosting providers and professional advisers where necessary to operate the store.
Our marketing agencies, who help us plan and deliver marketing campaigns, segment audiences and analyse campaign performance. These agencies act as processors on our behalf and are bound by written data processing agreements.
Database, CRM and analytics providers, who host or process personal data for us in connection with ticketing, the loyalty programme and marketing.
We may also share your personal data within the Utilita Bowl group companies for the purposes described in this notice.
UK GDPR Rights
You may request:
• Access to your data
• Correction of inaccurate information
• Deletion of information where applicable
• Restriction of processing
• Withdrawal of consent
• Data portability
How long we keep your personal data
We will retain your personal data for as long as is necessary to provide you with our services and for a reasonable period thereafter to enable us to meet our contractual and legal obligations and to deal with complaints and claims.
At the end of the retention period, your personal data will be securely deleted or anonymised, for example by aggregation with other data, so that it can be used in a non-identifiable way for statistical analysis and business planning.
International transfers
Your personal data may be processed outside of the UK. This is because some of the organisations we use to provide services to us are based outside the UK.
We have taken appropriate steps to ensure that personal data processed outside the UK has an essentially equivalent level of protection to that guaranteed in the UK. We do this by ensuring that:
Your personal data is only processed in a country which the Secretary of State has confirmed has an adequate level of protection (an adequacy regulation); or
We enter into an International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses with the receiving organisation, and adopt supplementary measures where necessary.
Your rights and how to complain
You have certain rights in relation to the processing of your personal data, including the right to:
- Be informed: to know what personal data we collect about you, how we use it, for what purpose and in accordance with which lawful basis, who we share it with and how long we keep it.
- Access (Subject Access Request): to receive a copy of the personal data we hold about you.
- Rectification: to have any incomplete or inaccurate information we hold about you corrected.
- Erasure: to ask us to delete your personal data in certain circumstances.
- Object to processing: to object to us processing your personal data. If you object to us using your personal data for marketing purposes, we will stop sending you marketing material.
- Restrict processing: to restrict our use of your personal data in certain circumstances.
- Portability: to ask us to transfer your personal data to another party in certain circumstances.
- Withdraw consent: where we rely on consent, you can withdraw it at any time, although this will not affect the lawfulness of processing carried out before withdrawal.
- Not be subject to automated decision-making: we do not use automated decision-making that produces legal or similarly significant effects.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority, if you are concerned about the way in which we are handling your personal data. The ICO can be contacted at ico.org.uk.
How to exercise your rights
You will not usually need to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee, or refuse to comply, if your request is clearly unfounded or excessive.
If you wish to exercise your rights, please contact us using the details below. We may need to request specific information from you to confirm your identity before we can process your request. Once in receipt of this, we will respond without undue delay and in any event within one month. In some cases, such as with complex requests, it may take us longer than this and, if so, we will keep you updated.
How to contact us and our Data Protection Officer
If you wish to contact us in relation to this privacy notice or if you wish to exercise any of your rights outlined above, please contact us as follows:
Southern Brave, c/o Utilita Bowl, Botley Road, West End. Southampton - SO30 3XH.
We have also appointed a Data Protection Officer (DPO). Our DPO can be contacted at support@southernbrave.com.
Changes to this privacy notice
We may update this notice (and any supplemental privacy notice) from time to time. We will notify you of the changes where required by applicable law to do so.
